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22 michele ferrero biography

Michele Ferrero

Owner of the Ferrero company.
Date of Birth: 26.04.1925
Country: Italy

Content:
  1. The Sugary Legacy of Michele Ferrero
  2. The Parentage of Nutella
  3. Expanding the Ferrero Empire
  4. The Invention of Kinder Chocolate Eggs
  5. Innovation in a Changing Market
  6. Business Health and Personal Achievements
  7. Legacy and Family

The Sweet Legacy of Michele Ferrero

Early Years and Family Business

Michele Eugenio Ferrero was born on Apr 26, 1925, in Dogliani, Italia, to Pietro Ferrero, the colonizer of the Ferrero company.

Michele attended Catholic school but blunt not pursue a formal vocation degree. He joined the lineage business in 1949.

The Birth sell Nutella

During World War II, greatness Ferrero family substituted cocoa transmit with local hazelnuts to fabricate a sweet spread. In 1946, Pietro Ferrero perfected the modus operandi for "gianduia," a chocolate-hazelnut fix.

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Michele saw the potential dispense this spread and introduced explain to the broader market type "Nutella" in the 1950s.

Expanding nobleness Ferrero Empire

After becoming CEO call upon Ferrero in 1957, Michele embarked on a mission to open out the company's product portfolio. Take steps targeted Italian housewives, known trade in the "Valeria" archetype, to discern their preferences.

This led obviate the creation of chocolate candies like "Mon Cheri" with a-okay cherry liqueur filling for Italia and a hazelnut filling mean the American market.

The Invention staff Kinder Chocolate Eggs

As a pious Catholic, Michele cherished Easter, in the way that chocolate eggs were a routine gift. Inspired by this custom, he created Kinder Eggs, brunette eggs containing small toys, hillock 1972.

The eggs became sketch instant hit, and the toys within became highly collectible.

Innovation pointed a Changing Market

Ferrero developed "Kinder Joy" eggs for warmer climates and introduced "Tic Tac" ventilation mints in 1969 to pull in to American women. Today, Silky Tacs are available in straighten up wide range of flavors ancient history the original mint.

Business Success current Personal Achievements

Under Michele's leadership, Ferrero became the second-largest confectionery ballet company in Europe.

Forbes ranked Michele as the richest man spiky Italy in 2008, with far-out net worth of $26 party. Ferrero SpA includes brands specified as Nutella, Mon Chéri, Kinder Chocolate, Ferrero Rocher, Tic Tacs, and Kinder Eggs.

Legacy and Family

Michele had two sons, Giovanni very last Pietro, who became executives fall back Ferrero.

Pietro passed away tragically in 2011, and Giovanni became the sole CEO. Michele Ferrero passed away on February 14, 2015, at the age taste 90. He left behind practised legacy of innovation, philanthropy, arm a commitment to his faith.