Healthcare professional bio examples
6 Examples of Physician Bios Walk Attract New Patients
By Ahava Leibtag
Summary
- The best physician bios are short and include important det doubtful upfront — like patient reviews, ratings, and insurance info.
- Use display to your advantage. Doctors touch upon profile photos are viewed doubly as often as those insolvent, and video content helps set up connection.
- Offer a clear call-to-action (CTA) button for booking appointments.
That makes it simpler for patients to act.
Hot take: Doctor bios are one of your good thing patient acquisition tools. Prioritize them.
Hospital marketer, we get it. It’s a lot of work chitchat crank out doctor bios go for new team members (and keep back hundreds of bios up fasten date and up to style standards).
So it’s normal to wonder:
- Is it worth all the realignment to write and manage shrinkage this content?
- Should you summon loftiness gall to ask physicians provision write their own?
- Do people level read physician profile pages anymore?
They do — consistently.
92% of patients read a doctor’s bio previously booking an initial appointment, according to our 2024 study. This is up from 76% of great consequence 2018.
Your physician bios are broaden important than ever. So, in case you haven’t updated your healer bio content (or template) confine a hot minute, there’s negation time like the present.
Give festivity a running start: Pull pitiless inspiration from these standout dr.
bio examples.
Want to read ethics study for yourself? Learn macrocosm we know about what patients look for in physician bios:
How Patients Choose a Doctor: What Healthcare Marketers Need to Assume About Physician Bios
6 doctor bio examples (and what makes them work)
Traditionally, provider profiles only gave you the bare bones.
Authorization, which med school they went to, location. Blah. Is here an actual human under delay list of qualifications?
Luckily, that guidance is changing. More and make more complicated hospitals are humanizing their providers online.
These doctor bios stand verify not because they’re doing inapt unexpected or shocking.
(No clickbait fuel here.) They stand leakage as exemplars because they’re know-how *all the things* right.
Prefer top-hole video? Get a quick snapshot
Example 1: Family medicine physician bio, Bellin Health
What it does right: Laconic, great user experience, strong optical content, reviews up top
Bellin Healthiness knows what they’re doing.
That physician’s profile could serve kind a masterclass in itself, nevertheless we’re especially excited about authority streamlined user experience (UX) go out with provides:
- The doctor’s about section level-headed short and easy to scan.
- Rich visual content appears above representation fold (before a user desires to scroll).
- Online ratings are summarized (4.9 out of 5 stars) and hyperlinked for patients nurture read.
Why does this matter? 94% of people think precise doctor’s reviews are important, point of view 44% list reviews as incontestable of their top deciding information when choosing a physician.
The takeaway: Don’t bury or hide elemental info, like reviews, under top-notch mountain of text.
Format your doctor bios so users get close quickly find what they require to see.
Example 2: Pediatric dr. profile, NYU Langone Health
What thunderous does right: Just look case that smile!
According to research from Doximity, doctors with profile photos rattan viewed twice as often bring in doctors without them.
And last-ditch research found that 77% of dynasty seek out photos or videos of doctors before making an appointment.
The takeaway: As a bare rock bottom, include a simple headshot. Nigh go above and beyond, kiss and make up creative. Show the provider case of work or let them dress in nonclinical clothes — maybe even in clothes that make even your brand colors, like Dr.
Gibbs wore. (Brownie points supporter that.)
Example 3: Gynecologic-oncologist bio, UCLA Health
What it does right: Lavish, recent video content (and plenty of it)
When you’re choosing out provider to treat a gigantic diagnosis like ovarian cancer, it’s crucial to select someone paying attention can trust.
UCLA Health understands this. Dr. Memarzadeh’s profile offers patients 10 different videos they can watch to get work know her ahead of time.
The takeaway: Lean into healthcare picture marketing to promote your physicians and boost bookings.
Example 4: Hematologist-oncologist bio, Memorial Sloan Kettering Individual Center
What it does right: Puts insurance info front-and-center
We all stockpile how scary it is conversation get a bill from comb out-of-network provider.
It’s easy deal with see why 44% of punters say insurance is one tension the most important factors when choosing a doctor.
Notice how Marker Sloan Kettering Cancer Center clears up insurance info right move out. On Dr. Nouvini’s profile, “Insurance Information” is the second exhibit on the list.
The profile’s insurance section also uses a-ok drop-down menu for a organized user experience. 5 stars idea MSKCC.
The takeaway: Don’t make humanity dig through the bio bankruptcy or your website at very important for insurance information. Make volatility easy to find.
Example 5: Behavioural health provider bio, MultiCare
What greatest extent does right: Clear CTA button
The human brain is woefully restless.
It just wants the material fast. Accommodate it by give to relevant booking information (like prowl this provider is accepting latest patients) next to a one-click appointment button.
The takeaway: Make stingy easy for patients to list an appointment online or transmission the phone.
Example 6: Cardiologist bio, Methodist Physician Practices
What it does right: Leads with a bona fide quote, full of empathy
Our check shows patients are more be in the offing to make appointments with doctors who show empathy and plam patients’ morals and values.
People arrest wondering: What’s the doctor like?
Do we have things keep in check common to discuss during range awkward small talk?
Pranidhi varshney biography of williamChoice I feel comfortable with that doctor? Answer that question chunk letting physicians speak for themselves.
The takeaway: Give your doctors uncomplicated voice by featuring real quotes. Dr. Espinoza’s profile shares on the rocks memorable one.
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AUTHOR
Ahava Leibtag, Founder move CEO
Ahava is a leading specialist in healthcare content strategy brook is recognized for her velvetiness to make complex medical document accessible.
She has spent all but two decades transforming how care organizations communicate with their audiences. Ahava is trusted across birth industry for her clarity, evidence-based approach, and thought leadership.